Gosh, we’ve faced quite a few in recent years. What are the challenges of running a brewery? From there, we moved into the restaurant world – and there began the love affair with ‘Jack Black on Tap’. Soon after starting our bottle business, we shifted our focus to draught beer and stood behind many bar counters serving fresh pints. Markets were a great place to share our story with consumers that were interested in local, high-quality beer. Our first sales were hand-to-hand at farmer’s markets, beginning with The Neighbourgoods Market at the Old Biscuit Mill in Woodstock. When we say we started on a shoestring, we mean it! It was just the two of us, and since we couldn’t afford a brewery, we began brewing our own recipe with a contract brewer with the vision of one day having our own brewery. Take us through the journey of starting Jack Black with your partner. Fast forward to meeting my husband and partner Ross, we soon visited South Africa (where Ross grew up) and it was clear that, while South Africa had a lot of incredible wine, this was not the case for local beer! We saw a massive opportunity to bring South Africans a delicious local beer – and our dream grew from there. How and why did you get interested in craft beer?Īlthough I studied law at university, my passion was actually in the wine industry, where I became a sommelier and had a lot of fun consulting and travelling abroad as a journalist. Meg McCulloch is the co-founder of Jack Black Beer.
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